Alex Wittenberg

As a brand grows, it becomes more than a set of first impressions and associations. Its reputation precedes it. As impressions are shared across users and consumers, they often develop similar sentiments. In this way, a brand operates as a consensus system, facilitating a consistent set of beliefs across people. 

As well as avoiding bullshit, one should actively seek out things that matter. But different things matter to different people, and most have to learn what matters to them. A few are lucky and realize early on that they love math or taking care of animals or writing, and then figure out a way to spend a lot of time doing it. But most people start o... See more

I've worked in a lot of "non-hierarchical" organizations, and management or leadership do not go away. You don't succeed in that space by removing them and leaving a vacuum. You succeed by reinterpreting things like management and leadership into distributed processes, transparent roles that can rotate and are accountable back to the community at l... See more

The idea of a decentralized organization takes the same concept of an organization, and decentralizes it. Instead of a hierarchical structure managed by a set of humans interacting in person and controlling property via the legal system, a decentralized organization involves a set of humans interacting with each other according to a protocol specif... See more

Since all blockchain transactions are verifiable on a public ledger, sharing a public key with a long history of making educated and savvy investments, participating in crypto events, and holding culturally significant NFTs is becoming the Web3 equivalent of a resume. 

It’s tempting to imagine that ending or at least easing the struggle with time might also make you happy, most or all of the time. But I’ve no reason to believe that’s true. Our finite lives are filled with all the painful problems of finitude, from overfilled inboxes to death, and confronting them doesn’t stop them from feeling like problems—or no... See more

Tokenized versions of Prime will enable a number of different ownership models that further incentivize early adopters. Rather than offering their products for free until protocols emerge, smart consumer applications can leverage these models to create sticky behavior and strong loyalty. 

Most people mistakenly believe that all you have to do to stop working is not work. The inventors of the Sabbath understood that it was a much more complicated undertaking. You cannot downshift casually and easily, the way you might slip into bed at the end of a long day. As the Cat in the Hat says, “It is fun to have fun but you have to know how.”... See more