alex
@alexwastaken
curious librarian
alex
Testing and Tracking Basics [COPY THIS]
Testing and Tracking Basics So you’ve started a few marketing campaigns—now what? Time to start creating hypotheses you can test, track goals, and see what’s working best to get you conversions. As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth...
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Conviction
The document delves into the importance of conviction in business ownership, detailing the role of explicit and implicit convictions in investing decisions and the concept of Quality in company assessment.
by Anonymous
5 highlights
conviction and investing wisdom
wonderful essay on conviction in investing and life
Positioning : Storytelling : Messaging [COPY THIS]
Positioning : Storytelling : Messaging Hooray, you’re building a brand new product and are ready to get in front of your customer! Or you’re already talking to customers but they’re not converting because they don’t know why they should buy your product vs an existing one! Or you’ve just pivote...
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Discovery Questions (Academy) (1)
This worksheet helps identify key insights and questions for companies to develop effective marketing strategies by understanding consumers, industries, cultural trends, and the brand's positioning.
by Julian Cole
useful user discovery questions
AI Reading List
This is aimed towards the AI curious looking to go down the rabbit hole not the AI expert. It will be updated ~monthly. Recommendations are accepted via DM @JackSoslow
Great AI reading list
Φ Godmom - Digital Spiritual Futurism
For hundreds of thousands of years we sat around the fire every night with our families and cousins and friends. Ancient tribal living had its problems but lack of connection and purpose and place were not among them.
David Mamet Memo to "The Unit" Writing Staff
David Mamet's memo provides guidelines for the writing staff of the TV show "The Unit" regarding the importance of drama, storytelling, and creating engaging scenes that advance the plot.
by David Mamet
1 highlight
What We Talk About When We Talk About Love
Interwoven conversations among four friends explore the complexities and nuances of love, ranging from its beauty and joy to its darker and destructive manifestations.
two couples discussing what it really means to love someone.
nice pres on future of social
secret-life-of-lego-bricks.pdf
this is soo good. "LEGO bricks work so well that I had never needed to stop and think about how they actually functioned, but as I sat there really looking at one for the first time, it occurred to me how little I knew about these toys I loved so much."
