Studying Yourself

Studying Yourself In the world of investing, there are two areas of study. The first world is outward-facing—the study of what makes a good investment opportunity, a good business, fundamentals, frameworks, etc. This is where most people spend all of their time studying, and with good reason. It...

OUTSIDERS social signals 2024_v5

social media signals 2024_v1 WELCOME

Discovery Questions (Academy) (1)

This worksheet helps identify key insights and questions for companies to develop effective marketing strategies by understanding consumers, industries, cultural trends, and the brand's positioning.

by Julian Cole

fresh-eggs-flying-lessons

Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.

by Mark Sareff

Byron Sharp - How Brands Grow_ What Marketers Don’t Know (0) - libgen.lc

The document discusses evidence-based marketing principles, challenging common assumptions, and revealing laws governing brand growth, loyalty, penetration, and cross-selling metrics in various product categories and markets.

by John Dawes

Testing and Tracking Basics [COPY THIS]

Testing and Tracking Basics So you’ve started a few marketing campaigns—now what? Time to start creating hypotheses you can test, track goals, and see what’s working best to get you conversions. As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth...

Essential Growth Channels [COPY THIS]

Essential Growth Channels So you’re ready to get serious about marketing your new product and getting in front of your target customer—where should you start? As a marketer who’s focused on helping early-stage startups (pre-product to Series A) at Bend Growth Co. and has done it before at Atmos...

Positioning : Storytelling : Messaging [COPY THIS]

Positioning : Storytelling : Messaging Hooray, you’re building a brand new product and are ready to get in front of your customer! Or you’re already talking to customers but they’re not converting because they don’t know why they should buy your product vs an existing one! Or you’ve just pivote...

AI Reading List

This is aimed towards the AI curious looking to go down the rabbit hole not the AI expert. It will be updated ~monthly. Recommendations are accepted via DM @JackSoslow

What We Talk About When We Talk About Love

Interwoven conversations among four friends explore the complexities and nuances of love, ranging from its beauty and joy to its darker and destructive manifestations.

by Raymond Carver