Alex Burns

Send handwritten letters

In this essay, I go deep on a Great American Bromance: the handwritten letters shared between Ernest Hemingway and F. Scott Fitzgerald. I think most of us are so out of touch touch with letter writing (beyond stiff wedding Thank Yous) that we’d assume letters demand a formal comportment — and are therefore boring, onerous, a... See more

We all know that beauty trends are cyclical. The popular matte trend of the 2010s has been overtaken by the recent desire for ultra-shiny lips, an obvious resurgence of the makeup looks from the ’90s and early 2000s, when Lancome’s Juicy Tubes and Mac Lipglass were all the rage. For many lip-gloss enthusiasts, purchasing and reapplying these produc... See more

Hedonic Treadmill : Expectations rise with results, so nothing feels as good as you’d imagine for as long as you’d expect.

Time is the most undervalued ingredient in creativity. It’s not a luxury. It’s a necessity. Only proper time allows for proper exploration. Proper exploration will result in better insight, concepts and results. The more time you allow for creative work, ironically the faster you are likely to reach a breakthrough.

‘Decoder Ring’

Willa Paskin’s deep-dive investigations into questions you never thought to ask (Is Parmesan cheese “authentic” Italian? What ever happened to slow dancing? What was the deal with hovercraft?) are more rigorous than they need to be, which is what makes them so fun. Paskin — a former television critic, and among the best writers worki... See more

This year, pay your taxes: Resolve to throw two parties—two because two feels manageable, and chain-letter math dictates that if every party has at least 10 guests (anything less is not a party!) and everyone observes host-guest reciprocity (anything else is sociopathic!), then everyone gets 20 party invitations a year—possibly many more. Bear in m... See more