Alex Dobrenko

before starting a company i fully did not appreciate how rare it is for people to follow through on what they say they’re going to do (employees, investors, advisors, contractors, service providers, biz partners…) when you find someone good, hang on for dear life

Brandifying my online life was a mistake

This whole chapter of Loom has created a complex web of internalized insecurities I must now work hard to disentangle and free myself from.

Let people be wrong about things - about facts, about politics, about you . Leave them to it. Learn to walk away from and let it all go.

The Cult of Done Manifesto

1. There are three states of being. Not knowing, action and completion.


2. Accept that everything is a draft. It helps to get it done.


3. There is no editing stage.


4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.


5. Banish

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