Alex Dobrenko

We wanted to explore what it would look like if we created a social-media platform that moves against hierarchy and making people into brands. What care and safety mean when creating online connections that feel more tender and meaningful and not so transactional and extractive. And we’re thinking about citation, ensuring that creators and people... See more

Freaking people out is sort of a side hustle of mine lately. I guess that’s what happens when a confident recluse moves to a smallish town and, after roughly a year of panicking about the move, starts to inflict her bad personality on the populace.

Constantly ask yourself: Does the person reading this know what the heck I’m talking about?

What sets Lore apart is the understanding that the most used platforms today – Instagram, X, Reddit – were not crafted to support fandom. Their architecture was for something entirely different, but fans have had no other choice but to engage on these sites. “We deserve a platform that is designed for fandom,” Naqvi argues, whether that fandom... See more

we are not people that want software to work .

- we prefer it half-working.