Alex Dobrenko

Substack used to feel like a cozy book club for intellectuals, and I’ll admit I liked that vibe. Substack now feels like a sprawling bookstore—the kind with an entire Starbucks inside—where you head straight for the quiet corner upstairs, only to find all two chairs already taken. Now they’re installing TVs everywhere ... and a lot more people are... See more

"Alex's BAT is my secret escape into a world of absurd, yet genius comedy. It's like a brainy sitcom in written form, sparking in me more laughs and 'aha' moments than I'd care to admit :) 100% recommend"

-Tom Orbach

We often can’t prove or disprove our hypotheses, especially when you’re innovating, so reason fails us to some extent.

Scrolling, consuming all these videos, each one becomes functionally crumpled after I consume it. Firestarter. But the accumulated piles don’t heat my home; scroll consumption simply burns the minutes of my life, providing me with fleeting entertainment while converting the heat to two forms of capital, neither of which flow to me:

• Content capital:

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