Alex Dobrenko

Building in public:-Creates a narrative that an audience can follow & get behind-Builds trust: both internally (at the company) and externally (to an audience).-Builds your status as an expert in a specific field.-Invites immediate feedback from users following your journey.-Attracts talent to your company. There are many recent case studies of... See more

One thing this does is gives a false view of success. Most of what people share is what they want you to see. Skills are advertised, flaws are hidden. Wins are exaggerated, losses are downplayed. Doubt and anxiety are rarely shared on social media. Defeated soldiers and failed CEOs rarely sit for interviews.

I am angered by so much in the world, but then I’m extremely curious about what the opposite might be. I seek out the opposite of what angers me, and I try to amplify it in my work.

Brandifying my online life was a mistake

distance without divestmen

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest... See more