Alex Dobrenko

A pandemic beacon of hope

I remember hopelessly trying to make myself feel even the glimmer of anything good, turning to everything – the music, the friends – that had brought me so much joy before, only to find that I could no longer feel any of it but rather just, from somewhere afar, see and long for it while watching as the ever-darkening blackness in me instead... See more

A central thesis is that all products are asking things of their customers : to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.