Alex Dobrenko

"Alex's BAT is my secret escape into a world of absurd, yet genius comedy. It's like a brainy sitcom in written form, sparking in me more laughs and 'aha' moments than I'd care to admit :) 100% recommend"

-Tom Orbach

A central thesis is that all products are asking things of their customers : to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.

“I’ve always hated the phrase ‘speak truth to power,’ because it assumes all power is bad. It should really be ‘speak truth to power when the power is false or damaging—or even just plain bizarre,’” Swisher writes. Her rebuke to the Quaker slogan is idiotic, to be sure, but it is on to something, if only for the wrong reasons. We shouldn’t be... See more

To attend means not to seek, but to wait; not to concentrate, but instead to dilate our minds. We do not gain insights, Weil claims, by going in search of them, but instead by waiting for them: “In every school exercise there is a special way of waiting upon truth, setting our hearts upon it, yet not allowing ourselves to go out in search of it...... See more

HERZSTARK: The second war... yes, yes. My father had owned, by the way, a movie theater for many years. As

But very few interfaces do a brilliant job of the third need: showing me where I've been and how I got here. We can do it at small scales. Patterns like breadcrumbs help us navigate through website or wiki with lots of subpages, but those don't scale well beyond ~7 steps.