Alex White

Your favorite band has just announced their nationwide tour. Should you pay to join their fan club and get in on the pre-sale? No, you decide to wait. But the on-sale date arrives, and the site is jammed. You can’t get on—and the concert is sold out in six minutes. What happened? What now?

Web3 will disappear just the same.

There's a reason hit songs offer guilty pleasure―they're designed that way.Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today’s songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody,... See more

Add to life what generates energy and remove what drains it

Since 2004, Hypebot has chronicled the new music industry and the trends and technologies that are changing how music is discovered, consumed, marketed and monetized.

The bottom line is: your job is to live in the future and build what’s missing.