Alex White

There's a reason hit songs offer guilty pleasure―they're designed that way.Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today’s songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody,... See more

Since 2004, Hypebot has chronicled the new music industry and the trends and technologies that are changing how music is discovered, consumed, marketed and monetized.

So find your way to building a Future Distortion Field. One that lives and breathes via you and eventually grows to live on its own.

This is the great exciting and invigorating puzzle today. How does a successful company leverage decentralized databases, their novel capital structure (token cap table), their different regulation, and fresh ways of acquiring users into a massive business?I don’t know yet, but I do know when it comes, we won’t call it a web3 company.

Everyone complains about how short life is, but that perspective is broken. Life is not short. The real issue is that we waste so much of it.Life is long enough for you to achieve your wildest dreams. You’re just so busy wasting it that you get to the end without living much of it.1The most surprising thing is that you wouldn’t let anyone steal... See more

Add to life what generates energy and remove what drains it