Alex White

Since 2004, Hypebot has chronicled the new music industry and the trends and technologies that are changing how music is discovered, consumed, marketed and monetized.

There's a reason hit songs offer guilty pleasure―they're designed that way.Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today’s songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody,... See more

In the mid-twentieth century, developers might have taken on shoeshines and newspaper stands as amenity-oriented tenants. Today, they are more likely to seek out gourmet coffee shops, bookstores, restaurants, and cafés. It isn’t unusual for developers to offer such tenants leases with reduced rent, or no rent at all. In some cases, the tenants pay... See more

Inventing the future is the most incredible job I could ever imagine. There is magic and purpose and hope.

The bottom line is: your job is to live in the future and build what’s missing.