Alex White

“A clear, comprehensive look at a murky business.” —The Wall Street Journal

Since 2004, Hypebot has chronicled the new music industry and the trends and technologies that are changing how music is discovered, consumed, marketed and monetized.

There's a reason hit songs offer guilty pleasure―they're designed that way.Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today’s songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody,... See more

This is the story of the rise and fall of the Third Reich told like the drama it really was: through the personal relationships of the movers and shakers of the Nazi Party.

In a few years, data startups, consumer apps, and software vendors will rise and grow - the same as today.Some of them will employ the four fundamental innovations of web3: permanent ownership, paying customers with “equity,” regulatory arbitrage, and new governance models (DAOs).