Alex White

Inventing the future is the most incredible job I could ever imagine. There is magic and purpose and hope.

This is the great exciting and invigorating puzzle today. How does a successful company leverage decentralized databases, their novel capital structure (token cap table), their different regulation, and fresh ways of acquiring users into a massive business?I don’t know yet, but I do know when it comes, we won’t call it a web3 company.

For more than twenty-five years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its tenth edition, Donald Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls. For... See more

So find your way to building a Future Distortion Field. One that lives and breathes via you and eventually grows to live on its own.

Since 2004, Hypebot has chronicled the new music industry and the trends and technologies that are changing how music is discovered, consumed, marketed and monetized.

There's a reason hit songs offer guilty pleasure―they're designed that way.Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today’s songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody,... See more