Alex White

Everyone complains about how short life is, but that perspective is broken. Life is not short. The real issue is that we waste so much of it.Life is long enough for you to achieve your wildest dreams. You’re just so busy wasting it that you get to the end without living much of it.1The most surprising thing is that you wouldn’t let anyone steal you... See more

Inventing the future is the most incredible job I could ever imagine. There is magic and purpose and hope.

Your favorite band has just announced their nationwide tour. Should you pay to join their fan club and get in on the pre-sale? No, you decide to wait. But the on-sale date arrives, and the site is jammed. You can’t get on—and the concert is sold out in six minutes. What happened? What now?

“A clear, comprehensive look at a murky business.” —The Wall Street Journal

Since 2004, Hypebot has chronicled the new music industry and the trends and technologies that are changing how music is discovered, consumed, marketed and monetized.

Novel infrastructure often enables new software. We refer to each wave by its architecture advance: internet, mobile, cloud, data lake, single-page apps, containers, serverless.At some point, startups tinker enough with the new technology to discover the applications customers value most. Then the infrastructure innovations disappear beneath the de... See more

But it’s also incredibly lonely. And gruelling. And slow.