Andrew Henke

I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more

Be Very Careful About The Way You Craft Your Narrative

“Notice,” Michael Lewis suggests, “the effect the stories people tell about themselves have on their lives. If you listen to people, if you just sit around and listen, you’ll find there are patterns in the way they talk about themselves.” Some people are always the victim in the stories they te... See more

If you want to lead others, you can’t just go through your daily work without an awareness of how every action and interaction comes across to them. How do they experience you? Do they view you as confident, bold, charismatic, in command, and radiating gravitas? Take a close look at all of your behaviors, asking what qualities they radiate. How doe

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