Ajinkya Wadhwa

So if moving around the contents of the box doesn’t work, you look to the supposed root of the problem:

Funnily enough, the only way to produce our best work is to take the requisite time away from it. It is only through a still and relaxed mind where we can think clearly and make the most of our talents and abilities.

When you stand back at a sufficient distance, you can see ideas spreading through groups of people like waves.

The mammoth is still with you—it’ll always be with you—but you’ll have an easier time ignoring or overruling it when it speaks up or acts out, because the AV is the alpha dog now. You can start to relish the feeling of being viewed as weird or inappropriate or confusing to people, and society becomes your playground and blank canvas, not something... See more

The exciting thing is not that there's a lot left to write, but that there's a lot left to discover. There's a certain kind of idea that's best discovered by writing essays. If most essays are still unwritten, most such ideas are still undiscovered.

Err on the side of doing things where you'll face competitors. Inexperienced founders usually give competitors more credit than they deserve. Whether you succeed depends far more on you than on your competitors. So better a good idea with competitors than a bad one without.

You don't need the narrowness of the well per se. It's depth you need; you get narrowness as a byproduct of optimizing for depth (and speed). But you almost always do get it. In practice the link between depth and narrowness is so strong that it's a good sign when you know that an idea will appeal strongly to a specific group or type of user.

What founders have a hard time grasping (and Steve himself might have had a hard time grasping) is what insanely great morphs into as you roll the time slider back to the first couple months of a startup's life. It's not the product that should be insanely great, but the experience of being your user. The product is just one component of that. For... See more

And let’s say those 500 people are divided perfectly into 100 five-person families.