Ajinkya Wadhwa

When determining whether or not one takes a leap, there seem to be better reasons to not make that jump than to do so. After all, the justified mind is one that understands loss aversion – one that wouldn’t want to trade the comfort and safety of the present moment for an uncertain and rocky future.

And inevitably, you’re back in the box, counting down the days in which you can do it again.

For hardware startups there's a variant of doing things that don't scale that we call "pulling a Meraki."

They get a bag of Snausages, and every time Moochie comes when they call him, they give him a treat. And they install an electric fence around their house.

In other words, you have a long recounting of experiences that are not your own. And in order for these experiences to make sense for the everyday student, they need to be compressed into a digestible format. A great textbook plays the game of simplification, not complexity. The more these experiences can be communicated as stories, the greater the... See more

The basic process we’re examining is belief formation, which we   can notate like this:

It's hard to be a conformist if you don't know what you're supposed to conform to.