We're in the era of modern software companies as lifestyle brands.
We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.
UX has become a fashion statement, and standout products have style. We'll see:
- Haute Couture software
- Luxury software
- DIY software
- Economy software
- Indie software
Notable examples:
- Arc
- Linear
- Amie
- Pitch
- Craft
- Arena
- Superhuman
- Loop
- June
- Campfire/Once
- Notion/Notion Calendar