Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
“Later that same week, I chatted about this in a coaching session with Kristine Claghorn. I asked her, “Now that I am wiser and I know what happens when I burn out, how do I find joy in my work again?” And she asked me a question that changed my perspective instantly: “What would happen if you took the pressure off? What would work feel like then?”
... See more“I would argue what unlocks celebrity is a certain collapsed distance. It’s inhabiting a fantasy of intimacy and proximity. All forms of technology collapse that distance.”
[SHUMON BASAR_NEW MODELS PODCAST]
Hype became a dirty word, and longevity increasingly feels like a myth.
Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.
This beg
“Chaos is a different word for risk. Tension and complexity are the differences between safe art and art that's willing to push boundaries and make people nervous or, better yet, question the status quo”
[KAREN WONG_CREATIVE CONSULTANT]
— Age of Relevance
“maybe this is how the world works” are.na
The rise of AI abusers? https://archive.ph/YIGkB
“They could be made to accept the most flagrant violations of reality, because they never fully grasped the enormity of what was demanded of them, and were not sufficiently interested in public events to notice what was happening. By lack of understanding they remained sane. They simply swallowed everything, and what they swallowed did them no harm
... See more“not that they should buy it, but merely that they should admire it”
what's after cannes if it's not it anymore?
“I’ve been reading a number of posts about Cannes this year, many are saying it seems to have lost its way.
Many have been saying it is now more an overpriced tech gathering than a celebration of smart advertising creativity.
Also, many noted the lack of young people. Why is that? Are they not interested? Or can’t afford to go? Or their agencies won’t pay to send them. Seems odd for an event such as Cannes not to be flooded with the next generation of talent.
Maybe it’s time for a new event. One that is purely dedicated to the creative craft of advertising. It doesn’t even have to include awards, maybe it would be better if it didn’t. Instead, focus on elevating and inspiring better creativity in the industry.
No mega yachts, no overpriced hotels, and no bookends. Just creativity. Now there’s an idea.”