AD88

Every company faces some version of the “cold start problem”: How do you get started from nothing? How do you acquire customers? How do you create network effects — where your product or service becomes more valuable to its users as more people use it — that create incentives for even more customers to sign up?

There are very few PMs who are Great (and I am not one of them. At least yet.) Because the difference between Good and Great is HUUUUGE. It's not that Good PMs don't do the right things. It is just that the Great PMs do the right things consistently.

Jesper Kouthoofd envisioned living in a one-room apartment without any ­money. But life wanted something different for the Swedish ad-man and ­founder of ­music-tech company Teenage Engineering. We were granted an exclusive ­audience in Kouthoofd’s 18th-century house in Stockholm.