AD88

“In a world with scarce attention and many choices, taste sets a business apart. Knowing what to make is as important as the ability to make it.”

Every company faces some version of the “cold start problem”: How do you get started from nothing? How do you acquire customers? How do you create network effects — where your product or service becomes more valuable to its users as more people use it — that create incentives for even more customers to sign up?