AD88
@ad88
AD88
Every company faces some version of the “cold start problem”: How do you get started from nothing? How do you acquire customers? How do you create network effects — where your product or service becomes more valuable to its users as more people use it — that create incentives for even more customers to sign up?
Designer known for work with: Zora, Metadrop, Opera, WalletConnect
Jesper Kouthoofd envisioned living in a one-room apartment without any money. But life wanted something different for the Swedish ad-man and founder of music-tech company Teenage Engineering. We were granted an exclusive audience in Kouthoofd’s 18th-century house in Stockholm.
ILENIA MARTINI • Scandinavian MIND | The founder of Teenage Engineering opens up to his creative space
Even with all the Design x AI hype and panic in the design world, I’m confident about sticking with brand design.
Why?
Building a brand is a personal process. It involves examining a founder’s vision and values and translating those into a compelling narrative.
I sometimes joke... See more
charlotax.comOn Brand Design
