Abhilash Rao
@abhilash
Abhilash Rao
What would it mean to live more playfully? First, it would require us to reject work that is not intrinsically motivating and to build working conditions that are joyfully engaging. Second, it would require that we de-emphasise the importance of work for finding personal fulfilment and meaning in our lives. Despite work being central to who we are... See more
Alec Stubbs • The Achievement Society Is Burning Us Out, We Need More Play
As Morgan McCall, in his book High Flyers, points out, “Unfortunately, people often like the things that work against their growth. . . . People like to use their strengths . . . to achieve quick, dramatic results, even if . . . they aren’t developing the new skills they will need later on. People like to believe they are as good as everyone says .
... See moreCarol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
Is algorithmic experimentation the future of Growth? In which cases and scale is algorithmic experimentation applicable?
Eugene Segal • How does Google (Ads) Runs a $100B 'Growth Product' Machine?
If we accept that what we see and know is inevitably flawed, we must strive to find ways to heighten that awareness—to fill in the gaps,
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more
Unlocking hidden monetisation & pricing
Pierre Herubel on LinkedIn: Marketer: "How should I pitch our offer?" Me: Use this 3-part copywriting… | 64 comments
linkedin.com
3 part copywriting framework
The surprising reason why "vanity traffic" is valuable for big companies.