Abhilash Rao
@abhilash
Abhilash Rao
There are several things IFTTT did poorly when compared to Zapier:
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
Product marketing and storytelling
In general, people are resistant to self-assessment. Companies are bad at it, too. Looking inward, to them, often boils down to this: “We are successful, so what we are doing must be correct.” Or the converse: “We failed, so what we did was wrong.” This is shallow.
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
It’s also because change is hard. Acknowledging a problem might mean committing to change, which can be painful
First, tackle them when we’re in a good mood. A 2016 study found that when people are upset, they’re less likely to try to do hard things. When they’re feeling upbeat, however, they’re more likely to take on the hard-but-essential tasks that ultimately make life better. One way we can get ourselves in the right mindset is to do what’s called
... See morehbr.org • How to Convince Yourself to Do Hard Things
sometimes it’s best not to know what you are up against; if you are acutely aware of the challenges involved, you’d never do a damn thing. Being clueless is weirdly empowering. You can’t worry about the things that you don’t yet know you should be worried about. You end up doing wonderful things that you never would have had you been the least bit
... See moreGeraldine DeRuiter • All Over the Place
When you’re the cheapest, you’re not promising change. You’re promising the same, but cheaper. The race to the bottom is tempting, because nothing is easier to sell than cheaper. It requires no new calculations or deep thinking on the part of your customer. It’s not cultural or emotional. It’s simply cheaper.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Tips for experimentation
2. The ‘old way’ vs. ‘new way’ website section
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
Everything you publish should serve a purpose. As you work on a piece, ask yourself: How does it support your goals? How does it align with your mission? Does it teach people something new?
Nicole Fenton • Nicely Said
habits, as much as memory and reason, are at the root of how we behave. We might not remember the experiences that create our habits, but once they are lodged within our brains they influence how we act—often without our realization.