Abhilash Rao
@abhilash
Abhilash Rao
“The future,” wrote C. K. Brightbill, “will belong not only to the educated man, but to the man who is educated to use his leisure wisely.”
Mihaly Csikszentmihalyi • Flow: The Psychology of Happiness
If we accept that what we see and know is inevitably flawed, we must strive to find ways to heighten that awareness—to fill in the gaps,
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
What stories teach us is that people’s internal desire to resolve a frustration is a greater motivator than their desire to solve an external problem.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Commissions or take-rates benchmark
Stories that do carry some element of truth can actually be the most troublesome, because we put a lot of stock in ‘truth’, no matter how selective and partial it may be. Perhaps, as your classmates years ago never failed to point out during P. E. lessons, you were ‘bad’ at sports. Okay, but maybe you were bad at sports because you preferred
... See moreSusan David • Emotional Agility
Employ a well-integrated set of brand elements. Tactically, it is important for small businesses to maximize the contribution of all types of brand equity drivers. In particular, they should develop a distinctive, well-integrated set of brand elements—brand names, logos, packaging—that enhances both brand awareness and brand image. Brand elements
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Fire, by itself, is neither good nor evil. When it keeps us warm we say, “How beautiful is fire!” When it burns our fingers, we blame it. Still, in itself it is neither good nor bad. According as we use it, it produces
in us the feeling of good or bad; so also is this world. It is perfect. By perfection is meant that it is perfectly fitted to meet