Abhilash Rao
@abhilash
Abhilash Rao
Theodore Roosevelt's famous speech, “The Man in the Arena”: The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows
... See moreFrank Slootman • Amp It Up
his book The Folly of Fools, Trivers argues that a contradiction lies at the heart of human intelligence. Our brains are simultaneously designed to seek out information and destroy that information after we acquire it. Specifically, our minds evolved to make sense of the world not in ways that are true, but in ways that help us survive. But once
... See morePassages Saved From iOS
Employ a well-integrated set of brand elements. Tactically, it is important for small businesses to maximize the contribution of all types of brand equity drivers. In particular, they should develop a distinctive, well-integrated set of brand elements—brand names, logos, packaging—that enhances both brand awareness and brand image. Brand elements
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
create a Braintrust. Every creative person, no matter their field, can draft into service those around them who exhibit the right mixture of intelligence, insight, and grace. “You can and should make your own solution group,” Andrew Stanton says, adding that on each of his own films, he has made a point of doing this on a smaller scale, separate
... See moreEd Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
A good question to ask yourself when you’re trying to learn from your emotions is, ‘What the func?’ No, that’s not a typo for a more explicit question. ‘Func’ is short for ‘function’, so ‘What the func?’ is shorthand for ‘What is the purpose of this emotion?’ What is it telling you? What does it get you? What’s buried underneath that sadness,
... See moreSusan David • Emotional Agility
you tell a story: you connect with people’s emotions so they’re drawn to your narrative, but you also appeal to their rational side so they can convince themselves it’s the smart move to buy what you’re selling. You balance what they want to hear with what they need to know.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Designing Effective Pricing Plans UX — Smashing Magazine
smashingmagazine.com
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Estée Lauder
Why waste time proving over and over how great you are, when you could be getting better?