Abhilash Rao
@abhilash
Abhilash Rao
A good positioning has one foot in the present and one in the future. It needs to be somewhat aspirational so the brand has room to grow and improve. Positioning on the basis of the current state of the market is not forward looking enough, but at the same time, the positioning cannot be so removed from reality that it is essentially unobtainable.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
“What’s working, and how can we do more of it?” Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: “What’s broken, and how do we fix it?” - via Chip and Dan Heath, Switch: How to Change Things when Change is Hard
Quick Passages
How Behavioral Science Can Help Us Find Meaning in Our Work
thereader.mitpress.mit.edu
How to Structure your Product Org to Optimise for Growth - Department of Product
Jade Rubickdepartmentofproduct.com
I often think of the Noah Smith quote: “Fifteen years ago, the internet was an escape from the real world. Now, the real world is an escape from the internet.”
Clicks & Clout: How We Seek Status In the Digital Age
Trusting Your Gut
My favorite advice about the role of feelings in decision-making is this short Quora post by Auren Hoffman (founder/CEO of LiveRamp). The concise summary of the advice is: “You should trust your gut to avoid things, but you should use data to decide to take action.”
My favorite advice about the role of feelings in decision-making is this short Quora post by Auren Hoffman (founder/CEO of LiveRamp). The concise summary of the advice is: “You should trust your gut to avoid things, but you should use data to decide to take action.”
Stay SaaSy • Advice That I Can't Get Out of My Head
When problems are really tough, we need to get drawing. We draw to see what we think, in order to evaluate those ideas.
Christina Wodtke • Pencil Me In
The Five Ps PURPOSE: Remain grounded in your passions and contributions. It takes conviction to ensure you are doing your highest and best work and that your work has meaning and is making a difference. PROCESS: Rely on daily practices and routines that honor your natural energy rhythms, enhance performance, save time, help you restore, and provide
... See moreAmy Jen Su • The Leader You Want to Be
sometimes it’s best not to know what you are up against; if you are acutely aware of the challenges involved, you’d never do a damn thing. Being clueless is weirdly empowering. You can’t worry about the things that you don’t yet know you should be worried about. You end up doing wonderful things that you never would have had you been the least bit
... See more