Abhilash Rao
@abhilash
Abhilash Rao
In psychology, valence refers to the positive or negative emotional value associated with a particular stimulus, event, or object.
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
And the Valenceeffect is our tendency to overestimate the likelihood of positive things happening and, in return, underestimate the probability of negative consequences.
Which, of course, skews our decision making .... See more
Link
3 examples of how to use it in marketing
“autotelic personality,” or the ability to create flow experiences even in the most barren environment—an almost inhumane workplace, a weed-infested urban neighborhood.
Mihaly Csikszentmihalyi • Flow: The Psychology of Happiness
Narrowness. To clear the high hurdle of Power, Branding in the context of Power Dynamics is a much more restricted concept than in marketing. For example, even if “brand recognition” is very high, there may not be Branding Power. In instances like this, it could actually be Scale Economies creating heightened brand awareness. For example, Coca Cola
... See moreHamilton Helmer • 7 Powers: The Foundations of Business Strategy
3. Pricing Page Quick Fixes
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
with three examples
Great book recommendations inside
Musk says, “Possibly the most common error of a smart engineer is to optimize a thing that should not exist.” Other
What could the forecasters have done to avoid the conjunction fallacy, without seeing the direct comparison, or even knowing that anyone was going to test them on the conjunction fallacy? It seems to me, that they would need to notice the word “and.” They would need to be wary of it—not just wary, but leap back from it. Even without knowing that
... See more