Abhilash Rao
@abhilash
Abhilash Rao
A good positioning has one foot in the present and one in the future. It needs to be somewhat aspirational so the brand has room to grow and improve. Positioning on the basis of the current state of the market is not forward looking enough, but at the same time, the positioning cannot be so removed from reality that it is essentially unobtainable.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Why waste time proving over and over how great you are, when you could be getting better?
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
There are several things IFTTT did poorly when compared to Zapier:
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
Product marketing and storytelling
We need to be strong in a moment of crisis by saying, yes, it can be done. And if we’re in a race between bad catastrophe and some kind of beginning prosperity for all — when you’re in a race that intense, you don’t want to sit down on the ground and start crying. Oh, we’ve lost already.
Quick Passages
Public SaaS companies have rapidly shifted towards efficiency. Forward growth rates have come down dramatically, and free cash flow margins have risen across the board. Put simply, companies are trading growth for profitability in today’s market.
Meritech Software Pulse | 07-Mar-2024 ‒ Meritech Capital
Growth vs Efficiency (SaaS)
“What important truth do very few people agree with you on?”
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Estée Lauder