Abhilash Rao
@abhilash
Abhilash Rao
Firms should broaden their competitive frame to invoke more advantageous comparisons. Consider these examples: In the United Kingdom, the Automobile Association positioned itself as the fourth “emergency service”—along with police, fire, and ambulance—to convey greater credibility and urgency. The International Federation of Poker is attempting to
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
A Smart Bear » The Elephant in the room: The myth of exponential hypergrowth
Jason Cohenlongform.asmartbear.com
there are three tools you can use to unlock your creative genius. Run an energizer. This is a quick exercise that can get you (or anyone who wants to participate) to laugh and relax. This frees your brain up from tiresome “executive functions” like weekly meetings and reports, and gives you access to the unrelated knowledge and experience that can
... See morehbr.org • So, You Think You’re Not Creative?
A great insight by Lisa Feldman Barrett: When someone expresses anxiety, the first thing you should do is ask: do you want empathy or do you want a solution?
Passages Saved From iOS
If you find out that you were wrong, correct it immediately. Build a reputation as a rapid course corrector. You don't need to be right all the time to succeed if you can admit quickly when you're wrong. This will set you apart from the majority of people who get wedded to narratives too quickly and then refuse to revisit the analysis for fear of
... See moreFrank Slootman • Amp It Up
Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the... See more
Unlocking hidden monetisation & pricing
What stories teach us is that people’s internal desire to resolve a frustration is a greater motivator than their desire to solve an external problem.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Luck plays such a big role in the world. But it’s hard to talk about. If I say you got lucky, I look jealous. If I tell myself that I got lucky, I feel diminished.
Maybe a better way to frame luck is by asking: what isn’t repeatable?
Maybe a better way to frame luck is by asking: what isn’t repeatable?