Abhilash Rao

We need to be strong in a moment of crisis by saying, yes, it can be done. And if we’re in a race between bad catastrophe and some kind of beginning prosperity for all — when you’re in a race that intense, you don’t want to sit down on the ground and start crying. Oh, we’ve lost already.

even if people have a fixed mindset, they’re not always in that mindset. In fact, in many of our studies, we put people into a growth mindset. We tell them that an ability can be learned and that the task will give them a chance to do that. Or we have them read a scientific article that teaches them the growth mindset. The article describes people

Category points-of-parity are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service category. In other words, they represent necessary—but not sufficient— conditions for brand choice.