Abhilash Rao
@abhilash
Abhilash Rao
3. Pricing Page Quick Fixes
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
with three examples
Yet is it freedom to be a slave to the senses, to anger, to jealousies and a hundred other petty things that must occur every day in human life?
Swami Vivekananda • Complete Works of Swami Vivekananda
“autotelic personality,” or the ability to create flow experiences even in the most barren environment—an almost inhumane workplace, a weed-infested urban neighborhood.
Mihaly Csikszentmihalyi • Flow: The Psychology of Happiness
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
The 7 (+2) sections of the perfect SaaS homepage (incl. template)
Alexander Estner • The Perfect Homepage for Early-stage SaaS companies: Free Template + Examples + Tips
First, tackle them when we’re in a good mood. A 2016 study found that when people are upset, they’re less likely to try to do hard things. When they’re feeling upbeat, however, they’re more likely to take on the hard-but-essential tasks that ultimately make life better. One way we can get ourselves in the right mindset is to do what’s called
... See morehbr.org • How to Convince Yourself to Do Hard Things
Marketing in-house vs external
Often a good positioning will have several PODs and POPs. Of those, often two or three really define the competitive battlefield and should be analyzed and developed carefully. A good positioning should also follow the “90–10” rule and be highly applicable to 90 percent (or at least 80 percent) of the products in the brand.