Abhilash Rao

A good question to ask yourself when you’re trying to learn from your emotions is, ‘What the func?’ No, that’s not a typo for a more explicit question. ‘Func’ is short for ‘function’, so ‘What the func?’ is shorthand for ‘What is the purpose of this emotion?’ What is it telling you? What does it get you? What’s buried underneath that sadness, frust

If you find out that you were wrong, correct it immediately. Build a reputation as a rapid course corrector. You don't need to be right all the time to succeed if you can admit quickly when you're wrong. This will set you apart from the majority of people who get wedded to narratives too quickly and then refuse to revisit the analysis for fear of l

Category points-of-parity are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service category. In other words, they represent necessary—but not sufficient— conditions for brand choice.

Deep analogical thinking is the practice of recognizing conceptual similarities in multiple domains or scenarios that may seem to have little in common on the surface.

If you want to be the best in the world, don’t start by trying to create the best product or service. Start by figuring out how people want to feel.