Abhilash Rao
@abhilash
Abhilash Rao
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
John Koetsiersingular.net
Streak Wager A/B Test
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
Our team wanted to make the streak even more motivating. We hypothesized that getting learners to explicitly challenge themselves to maintain a streak would make them more likely to work toward one. We ran an A/B test where we surfaced a “Streak Wager” store item at the end of a lesson and asked learners if they wanted to spend... See more
How Streaks keep Duolingo learners committed to their language goals
Duolingo
Writing increases your rate of revelation. This is true irrespective of the subject because writing is a process of reflection, assertion, and iteration.
How Airtable connected customer service to content marketing:
From a process perspective, if you're planning to heavily invest in customer success, which I highly recommend, it’s crucial to also establish a system for capturing and leveraging the insights generated by your customer success team. Here's how we approached it: We engaged deeply with
Be a Good Citizen As you assemble your network of support, be careful not to adopt a “take” mentality. Wharton professor Adam Grant has explored the roles of “givers” and “takers” in his research.
Amy Jen Su • The Leader You Want to Be
“ACT” with Peace As leaders have privately shared their worries, frustrations, and moments of doubt, I’ve created an easy acronym as a reminder for the ways you can access more peace and satisfaction. “ACT” stands for the following: A = ACCEPT THE MOMENT: Take constructive and effective action for what’s within your control. C = BE CONTENT IN THE
... See moreAmy Jen Su • The Leader You Want to Be
Content marketing strategy, with case study
In Adam Grant’s latest book Hidden Potential, he discusses the difference between burnout and boreout:
Burnout = emotional exhaustion that accumulates when you’re overloaded
Boreout = emotional deadening that accumulates when you’re understimulated
Burnout = emotional exhaustion that accumulates when you’re overloaded
Boreout = emotional deadening that accumulates when you’re understimulated
