Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
UX psychology
Winston Churchill set up a special department. Others might be in awe of his titanic persona, but the job of this department, Jim Collins reports, was to give Churchill all the worst news. Then Churchill could sleep well at night, knowing he had not been groupthinked into a false sense of security.
Everyone should write. Why? Because everyone is full of ideas they’re not aware of. This means they’re also unaware of the value of their ideas, and this value can only be unlocked via writing.
Everything you publish should serve a purpose. As you work on a piece, ask yourself: How does it support your goals? How does it align with your mission? Does it teach people something new?
3 examples of how to use it in marketing