Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
Look at Google. Its heartbeat is erratic, unpredictable. It works for them—mostly, sometimes—but it could work so much better. Google arguably only has one big external heartbeat each year at Google I/O—and most teams don’t bother aligning with it. They typically launch whatever they want whenever they want throughout the year, sometimes with real
... See moreMonetization model that aided virality helped Fornite grow faster
A framework for usage based pricing
The Five Ps PURPOSE: Remain grounded in your passions and contributions. It takes conviction to ensure you are doing your highest and best work and that your work has meaning and is making a difference. PROCESS: Rely on daily practices and routines that honor your natural energy rhythms, enhance performance, save time, help you restore, and provide
... See moreone common challenge in positioning is that many of the benefits that make up points-of-parity and points-of-difference are negatively correlated.
Marketing in-house vs external
A great analogy allows a customer to instantly grasp a difficult feature and then describe that feature to others. That’s why “1,000 songs in your pocket” was so powerful. ... it let people visualize this intangible thing—all the music they loved all together in one place, easy to find, easy to hold—and gave them a way to tell their friends and
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