Abhilash Rao

it makes it look like a choice between fun and excellence. However, this point is crucial: The growth mindset does allow people to love what they’re doing—and to continue to love it in the face of difficulties. The growth-minded athletes, CEOs, musicians, or scientists all loved what they did, whereas many of the fixed-minded ones did not.

some other famous failures: Michael Jordan: cut from his high-school basketball team. Steven Spielberg: rejected from film school thrice. Walt Disney: fired by the editor of a newspaper for lacking ideas and imagination. Albert Einstein: He learned to speak at a late age and performed poorly in school. John Grisham: first novel was rejected by 16

areas. I might think that my artistic skills are fixed but that my intelligence can be developed. Or that my personality is fixed, but my creativity can be developed. We’ve found that whatever mindset people have in a particular area will guide them in that area.

DESIGNING A BRAND MANTRA Unlike brand slogans meant to engage, brand mantras are designed with internal purposes in mind. Although Nike’s internal mantra was “authentic athletic performance,” its external slogan was “Just Do It.” Here are the three key criteria for a brand mantra. Communicate. A good brand mantra should clarify what is unique about

Here are five questions most likely to generate the best response for a customer testimonial: 1. What was the problem you were having before you discovered our product? 2. What did the frustration feel like as you tried to solve that problem? 3. What was different about our product? 4. Take us to the moment when you realized our product was

Even the simplest physical act becomes enjoyable when it is transformed so as to produce flow. The essential steps in this process are: (a) to set an overall goal, and as many subgoals as are realistically feasible; (b) to find ways of measuring progress in terms of the goals chosen; (c) to keep concentrating on what one is doing, and to keep

A good positioning has one foot in the present and one in the future. It needs to be somewhat aspirational so the brand has room to grow and improve. Positioning on the basis of the current state of the market is not forward looking enough, but at the same time, the positioning cannot be so removed from reality that it is essentially unobtainable.