Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
“ACT” with Peace As leaders have privately shared their worries, frustrations, and moments of doubt, I’ve created an easy acronym as a reminder for the ways you can access more peace and satisfaction. “ACT” stands for the following: A = ACCEPT THE MOMENT: Take constructive and effective action for what’s within your control. C = BE CONTENT IN THE
... See moreThe surprising reason why "vanity traffic" is valuable for big companies.
But the messaging architecture is only the first step. For every version of the Nest story, we wrote down the most common objections and how we’d overcome them—what stats to use, what pages of the website to send people to, what partnerships to mention or testimonials to point to. We figured out which story we could put on a billboard all the way
... See moreyou tell a story: you connect with people’s emotions so they’re drawn to your narrative, but you also appeal to their rational side so they can convince themselves it’s the smart move to buy what you’re selling. You balance what they want to hear with what they need to know.
If we can identify that frustration, put it into words, and offer to resolve it along with the original external problem, something special happens.