Abhilash Rao
@abhilash
Abhilash Rao
If you want to be the best in the world, don’t start by trying to create the best product or service. Start by figuring out how people want to feel.
Bernadette Jiwa • Marketing
Landing page breakdown
Hixon and Swann’s rather bold conclusion was that “Thinking about why one is the way one is may be no better than not thinking about one’s self at all.”
hbr.org • What Self-Awareness Really Is
sometimes it’s best not to know what you are up against; if you are acutely aware of the challenges involved, you’d never do a damn thing. Being clueless is weirdly empowering. You can’t worry about the things that you don’t yet know you should be worried about. You end up doing wonderful things that you never would have had you been the least bit
... See moreGeraldine DeRuiter • All Over the Place
11X the amount of people searching for “Malbon Golf” on any given day during the tournament but it almost doubled the average daily volume after the pop
For The Week of April 29th
Celebrity influencer marketing case study
As artists, we must learn to be self-nourishing. We must become alert enough to consciously replenish our creative resources as we draw on them—to restock the trout pond, so to speak. I call this process filling the well.
Julia Cameron • The Artist's Way: 25th Anniversary Edition
If we accept that what we see and know is inevitably flawed, we must strive to find ways to heighten that awareness—to fill in the gaps,
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Wordle’s virality is engineered:
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more
First, the app doesn’t have any barrier to entry. You simply go to the web page and can immediately play. No need to sign-up.
Second, the game is easy to pick up. It has a minimal set of rules.
Third, users get a quick feedback loop. You try one word and immediately know if you’re on or off track. The whole game might... See more
but we have at least a shot at getting what we strive, work, and fight for. Pick a field where you have a realistic chance of rising, and turn your less realistic passions—such as playing basketball, sailing, performing music, or painting—into hobbies for your free time.