Abhilash Rao

The work you put into improving your funnel is effort well spent. But attempts to build a perpetual motion machine of profit almost always end with bitterness, because they require you to push too hard and too fast to do anything that lasts. The goal is to prime the pump with ads that are aimed at neophiliacs, people looking to find you. Then build

Even the simplest physical act becomes enjoyable when it is transformed so as to produce flow. The essential steps in this process are: (a) to set an overall goal, and as many subgoals as are realistically feasible; (b) to find ways of measuring progress in terms of the goals chosen; (c) to keep concentrating on what one is doing, and to keep

Let Go to Accept. Letting go of old patterns and areas of resistance can sometimes happen in an “aha moment,” especially for everyday matters such as resistance to working on that expense report, to coming back from vacation, or to our email inboxes piling up. In cases like these, just being able to recognize that the expectation to have an empty

“The future,” wrote C. K. Brightbill, “will belong not only to the educated man, but to the man who is educated to use his leisure wisely.”

First, tackle them when we’re in a good mood. A 2016 study found that when people are upset, they’re less likely to try to do hard things. When they’re feeling upbeat, however, they’re more likely to take on the hard-but-essential tasks that ultimately make life better. One way we can get ourselves in the right mindset is to do what’s called

PERCEPTUAL MAPS For choosing specific benefits as POPs and PODs to position a brand, perceptual maps may be useful. Perceptual maps are visual representations of consumer perceptions and preferences. They provide quantitative pictures of market situations and the way consumers view different products, services, and brands along various dimensions.

There will always be too much to do – and this realisation is liberating. Today more than ever, there’s just no reason to assume any fit between the demands on your time – all the things you would like to do, or feel you ought to do – and the amount of time available. Thanks to capitalism, technology and human ambition, these demands keep

Fire, by itself, is neither good nor evil. When it keeps us warm we say, “How beautiful is fire!” When it burns our fingers, we blame it. Still, in itself it is neither good nor bad. According as we use it, it produces

in us the feeling of good or bad; so also is this world. It is perfect. By perfection is meant that it is perfectly fitted to meet