Abhilash Rao

When you’re the cheapest, you’re not promising change. You’re promising the same, but cheaper. The race to the bottom is tempting, because nothing is easier to sell than cheaper. It requires no new calculations or deep thinking on the part of your customer. It’s not cultural or emotional. It’s simply cheaper.

The midlife-crisis phenomenon has taken on almost mythic proportions in the American psyche over the past century. The term was first coined by the Canadian psychoanalyst Elliott Jaques, who noticed a pattern in the lives of “great men” in history: Many of them lost productivity—and even died—in their mid-to-late-30s, which was midlife in past

Employ a well-integrated set of brand elements. Tactically, it is important for small businesses to maximize the contribution of all types of brand equity drivers. In particular, they should develop a distinctive, well-integrated set of brand elements—brand names, logos, packaging—that enhances both brand awareness and brand image. Brand elements

Research shows that the best way to deal with negativity is to observe it, without reaction and without judgment. Then consciously label each negative feeling and replace it with positive, compassionate, and solution-based thoughts.

even after all the obvious levels of skill and craft (chi) have been mastered, the Yu still depends on the discovery of new challenges (the “complicated place” or “difficulties” in the above quotation), and on the development of new skills ... In other words, the mystical heights of the Yu are not attained by some superhuman quantum jump, but