Abhilash Rao
@abhilash
Abhilash Rao
It’s vital that you bring an attitude of nonjudgment and self-compassion to the endeavor of spectating your experience. You’ll hinder your own efforts if you get caught up in self-blame, self-criticism, or self-pity. The irony is that our habit of being hard on ourselves is often the very thing we need to become aware of through self-spectating—and
... See moreAmy Jen Su • The Leader You Want to Be
Stories that do carry some element of truth can actually be the most troublesome, because we put a lot of stock in ‘truth’, no matter how selective and partial it may be. Perhaps, as your classmates years ago never failed to point out during P. E. lessons, you were ‘bad’ at sports. Okay, but maybe you were bad at sports because you preferred
... See moreSusan David • Emotional Agility
If you find out that you were wrong, correct it immediately. Build a reputation as a rapid course corrector. You don't need to be right all the time to succeed if you can admit quickly when you're wrong. This will set you apart from the majority of people who get wedded to narratives too quickly and then refuse to revisit the analysis for fear of
... See moreFrank Slootman • Amp It Up
Monetization model that aided virality helped Fornite grow faster
create a Braintrust. Every creative person, no matter their field, can draft into service those around them who exhibit the right mixture of intelligence, insight, and grace. “You can and should make your own solution group,” Andrew Stanton says, adding that on each of his own films, he has made a point of doing this on a smaller scale, separate
... See moreEd Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
A person’s emotional response to a brand and its marketing will depend on many factors. An increasingly important one is the brand’s authenticity.29 Brands such as Hershey’s, Kraft, Crayola, Kellogg’s, and Johnson & Johnson that are seen as authentic and genuine can evoke trust, affection, and strong loyalty.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
There are several things IFTTT did poorly when compared to Zapier:
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another.... See more
Product marketing and storytelling
Hixon and Swann’s rather bold conclusion was that “Thinking about why one is the way one is may be no better than not thinking about one’s self at all.”