Abhilash Rao
@abhilash
Abhilash Rao
9am to 9pm, 6 days a week?!
Specifically, deciding on a positioning requires: (1) choosing a frame of reference by identifying the target market and relevant competition, (2) identifying the optimal points-of-parity and pointsof- difference brand associations given that frame of reference, and (3) creating a brand mantra summarizing the positioning and essence of the brand.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
Our focused attention is critical to filling the well. We need to encounter our life experiences, not ignore them. Many of us read compulsively to screen our awareness. On a crowded (interesting) train, we train our attention on a newspaper, losing the sights and sounds around us—all images for the well.
Julia Cameron • The Artist's Way: 25th Anniversary Edition
“I believe . . . that everyone, of whatever age and circumstance, is capable of self-transformation.”
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
If you’re building a similar type of product, Ofstad’s advice is to keep the feedback loop extremely tight and loosen your expectations around what your MVP “should” look like. “We'd sit down with our customers to see what they were using the product for. With horizontal products, you build this very generic thing and the cool part is seeing how... See more
First Round Capital • Airtable's Path to Product-Market Fit
How Product Market Fit evolves in horizontal products
Hixon and Swann’s rather bold conclusion was that “Thinking about why one is the way one is may be no better than not thinking about one’s self at all.”
hbr.org • What Self-Awareness Really Is
Pitch Framework
Pitch Framework to help individuals pitch themselves for opportunities by leading with their destination, bringing in their relevant backstory, and connecting the dots to earn a second conversation.
LinkA simple technique to pitch yourself