Abhilash Rao
@abhilash
Abhilash Rao
Brand Narratives and Storytelling Rather than outlining specific attributes or benefits, some marketing experts describe positioning a brand as telling a narrative or story. Companies like the richness and imagination they can derive from thinking of the story behind a product or service. To help sharpen its marketing and positioning, Jim Beam,
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
The roots of the word “compete” are the Latin con petire, which meant “to seek together.” What each person seeks is to actualize her potential, and this task is made easier when others force us to do our best. Of course, competition improves experience only as long as attention is focused primarily on the activity itself. If extrinsic goals—such as
... See moreMihaly Csikszentmihalyi • Flow: The Psychology of Happiness
In Adam Grant’s latest book Hidden Potential, he discusses the difference between burnout and boreout:
Burnout = emotional exhaustion that accumulates when you’re overloaded
Boreout = emotional deadening that accumulates when you’re understimulated
Burnout = emotional exhaustion that accumulates when you’re overloaded
Boreout = emotional deadening that accumulates when you’re understimulated
measure creativity using three primary criteria: fluency (the number of ideas we generate), flexibility (how diverse the ideas are), and originality (how novel an idea is).
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
If we accept that what we see and know is inevitably flawed, we must strive to find ways to heighten that awareness—to fill in the gaps,
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
pitch framework.
Number one, you start by looking forward
and lead with your destination.
Number two, then you go to your backstory.
And number three, you round it all out for me
by connecting the dots and bringing it all together.
And the beauty of this strategy
is that you know, and you will practice,
and you will wrestle with your destination.
Y... See more
Number one, you start by looking forward
and lead with your destination.
Number two, then you go to your backstory.
And number three, you round it all out for me
by connecting the dots and bringing it all together.
And the beauty of this strategy
is that you know, and you will practice,
and you will wrestle with your destination.
Y... See more
The pitch framework: Destination, backstory, connect the dots - Pitching Yourself for Opportunity Video Tutorial | LinkedIn Learning, formerly Lynda.com
via Jodi Glickman (pitching yourself)
even after all the obvious levels of skill and craft (chi) have been mastered, the Yu still depends on the discovery of new challenges (the “complicated place” or “difficulties” in the above quotation), and on the development of new skills ... In other words, the mystical heights of the Yu are not attained by some superhuman quantum jump, but
... See moreMihaly Csikszentmihalyi • Flow: The Psychology of Happiness
it makes it look like a choice between fun and excellence. However, this point is crucial: The growth mindset does allow people to love what they’re doing—and to continue to love it in the face of difficulties. The growth-minded athletes, CEOs, musicians, or scientists all loved what they did, whereas many of the fixed-minded ones did not.