Abhilash Rao
@abhilash
Abhilash Rao
Subway's journey from a modest $1,000 investment to a global fast-food giant encapsulates the essence of entrepreneurial spirit and strategic franchising. Founded in 1965 by Fred DeLuca and financed by Peter Buck, Subway began as Pete's Super Submarines in Bridgeport, Connecticut. The brand's evolution was marked by a pivotal decision in 1974 to... See more
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Franchise let growth
even if people have a fixed mindset, they’re not always in that mindset. In fact, in many of our studies, we put people into a growth mindset. We tell them that an ability can be learned and that the task will give them a chance to do that. Or we have them read a scientific article that teaches them the growth mindset. The article describes people
... See moreCarol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
Crossing the Chasm: Summary, Notes, Review
Landing page debrief
pitch framework.
Number one, you start by looking forward
and lead with your destination.
Number two, then you go to your backstory.
And number three, you round it all out for me
by connecting the dots and bringing it all together.
And the beauty of this strategy
is that you know, and you will practice,
and you will wrestle with your destination.
Y... See more
Number one, you start by looking forward
and lead with your destination.
Number two, then you go to your backstory.
And number three, you round it all out for me
by connecting the dots and bringing it all together.
And the beauty of this strategy
is that you know, and you will practice,
and you will wrestle with your destination.
Y... See more
The pitch framework: Destination, backstory, connect the dots - Pitching Yourself for Opportunity Video Tutorial | LinkedIn Learning, formerly Lynda.com
via Jodi Glickman (pitching yourself)
Here are five questions most likely to generate the best response for a customer testimonial: 1. What was the problem you were having before you discovered our product? 2. What did the frustration feel like as you tried to solve that problem? 3. What was different about our product? 4. Take us to the moment when you realized our product was
... See moreDonald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Shantanu Deshpande on LinkedIn: Just observed some wildly unexpected behaviour from myself. I order on… | 107 comments
linkedin.com
Classic example of “mutli-homing” in platform network effects
Why waste time proving over and over how great you are, when you could be getting better?