Abhilash Rao
@abhilash
Abhilash Rao
Firms should broaden their competitive frame to invoke more advantageous comparisons. Consider these examples: In the United Kingdom, the Automobile Association positioned itself as the fourth “emergency service”—along with police, fire, and ambulance—to convey greater credibility and urgency. The International Federation of Poker is attempting to
... See moreKevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Everyone should write. Why? Because everyone is full of ideas they’re not aware of. This means they’re also unaware of the value of their ideas, and this value can only be unlocked via writing.
Passages Saved From iOS
Too often people assume that you should only focus on one thing in your life, period. But that’s not what this strategy is about. It’s about being smart about what you pursue. Yes, you can achieve a lot of things…But just not at the same time.
You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, get kids,... See more
You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, get kids,... See more
Even the simplest physical act becomes enjoyable when it is transformed so as to produce flow. The essential steps in this process are: (a) to set an overall goal, and as many subgoals as are realistically feasible; (b) to find ways of measuring progress in terms of the goals chosen; (c) to keep concentrating on what one is doing, and to keep
... See moreMihaly Csikszentmihalyi • Flow: The Psychology of Happiness
3. Pricing Page Quick Fixes
Alexander Estner • The right time to scale your SaaS - The 3 scale-readiness indicators
with three examples
The success of pre-mortems, however, hinges on one key factor—phrasing the question as if the outcome is certain. In our case, that means we have to consider that the product or service did fail, not that it might fail.
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Subway's journey from a modest $1,000 investment to a global fast-food giant encapsulates the essence of entrepreneurial spirit and strategic franchising. Founded in 1965 by Fred DeLuca and financed by Peter Buck, Subway began as Pete's Super Submarines in Bridgeport, Connecticut. The brand's evolution was marked by a pivotal decision in 1974 to... See more
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Franchise let growth
After the ’98 Masters tournament, Woods was disappointed that he did not repeat his win of the previous year, but he felt good about his top-ten finish: “I squeezed the towel dry this week. I’m very proud of the way I hung in there.” Or after a British Open, where he finished third: “Sometimes you get even more satisfaction out of creating a score
... See moreCarol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
“I believe . . . that everyone, of whatever age and circumstance, is capable of self-transformation.”