Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
EMOTIONAL BRANDING Many marketing experts believe a brand positioning should have both rational and emotional components. In other words, it should contain points-of-difference and points-of-parity that appeal to both the head and the heart.
One former client, who is now the CEO of a health-care company, said if he had to identify one key element of his career success, it was realizing early on that every new role in his career carried its own particular purpose. Whether the new role came from a promotion or from a move to a different organization, his first task was always to get very
... See moreIn my experience there are really two things that lead to happiness and everything else is mostly noise. The two things are contribution and abundance. If you can align your life with where you have the talent to make a large, meaningful, and real contribution to the world, your circle, or your family, then you can be very happy… However, this
... See moreHow are some people ‘burn-out’ proof?
Vocabulary gets in the way sometimes. Design is not just a profession. A customer is not only a person who buys something. A product is not just a physical object or software that you sell.
Content marketing strategy, with case study