Abhilash Rao
@abhilash
Abhilash Rao
@abhilash
Second, we must give our brains the right amount of autonomy. When we have a choice, our brains often want to default to something easy. But we can mitigate that response by challenging ourselves to be innovative and provide incentives. For example, instead of debating whether to make a healthy choice at lunch, ask yourself: Do I want this fresh
... See moreDevelop Your Communication Skills One often‐neglected skill set that can boost your career is your ability to communicate well, in both speaking and writing. How many rambling, poorly composed emails do you see these days? How many take you through the confusion and hell of the writer's mind? How many announcements do you read that bury the real
... See moreThe roots of the word “compete” are the Latin con petire, which meant “to seek together.” What each person seeks is to actualize her potential, and this task is made easier when others force us to do our best. Of course, competition improves experience only as long as attention is focused primarily on the activity itself. If extrinsic goals—such as
... See moreA person’s emotional response to a brand and its marketing will depend on many factors. An increasingly important one is the brand’s authenticity.29 Brands such as Hershey’s, Kraft, Crayola, Kellogg’s, and Johnson & Johnson that are seen as authentic and genuine can evoke trust, affection, and strong loyalty.
Hixon and Swann’s rather bold conclusion was that “Thinking about why one is the way one is may be no better than not thinking about one’s self at all.”
Back in the day, we at Airtable were kind of roasted on Twitter for our billboards, which weren't super specific about a particular problem; they were just there. Everyone was questioning the sense in it, wondering why we would do this if it wasn't clear. However, those billboards were actually super effective for us, but for a different reason
... See moreWe need to be strong in a moment of crisis by saying, yes, it can be done. And if we’re in a race between bad catastrophe and some kind of beginning prosperity for all — when you’re in a race that intense, you don’t want to sit down on the ground and start crying. Oh, we’ve lost already.