Abhilash Rao

“The future,” wrote C. K. Brightbill, “will belong not only to the educated man, but to the man who is educated to use his leisure wisely.”

When problems are really tough, we need to get drawing. We draw to see what we think, in order to evaluate those ideas.

Category points-of-parity are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service category. In other words, they represent necessary—but not sufficient— conditions for brand choice.

It’s vital that you bring an attitude of nonjudgment and self-compassion to the endeavor of spectating your experience. You’ll hinder your own efforts if you get caught up in self-blame, self-criticism, or self-pity. The irony is that our habit of being hard on ourselves is often the very thing we need to become aware of through self-spectating—and

• The weak team now had a great leader who elevated their performance


• The strong team maintained a durable culture

Narrowness. To clear the high hurdle of Power, Branding in the context of Power Dynamics is a much more restricted concept than in marketing. For example, even if “brand recognition” is very high, there may not be Branding Power. In instances like this, it could actually be Scale Economies creating heightened brand awareness. For example, Coca Cola