Abhilash Rao

There’s a cognitive bias that is coming into play when we do this. It’s called the curse of knowledge.55 Once we know something (like we do in this situation, we have a wealth of discovery work that supports our point of view), it’s hard for us to remember what it was like not to have that knowledge. In fact, our conclusions—our roadmaps, our

But the messaging architecture is only the first step. For every version of the Nest story, we wrote down the most common objections and how we’d overcome them—what stats to use, what pages of the website to send people to, what partnerships to mention or testimonials to point to. We figured out which story we could put on a billboard all the way

“The future,” wrote C. K. Brightbill, “will belong not only to the educated man, but to the man who is educated to use his leisure wisely.”

Another good way to start practicing paying attention to your own needs is noticing when you are starting to feel “quietly” frustrated, resentful, angry, or upset about something. When you feel this tension, immediately get curious: Do I have an unspoken expectation or need I’m not expressing? Is there a request of someone else I’m not making that