Abhilash Rao
@abhilash
Abhilash Rao
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗
Advertising Incrementality Measurement using Controlled Geo ...
At Uber
Templates for growth vs customer success
Notion has really excelled in their use of templates, and it’s clear that people are highly engaged with them. They've crafted an experience where users feel they are not just using Notion, but are also interacting with a beautifully designed solution that addresses a specific problem. This approach has
... See more“What comes first, the compass or the clock? Before one can truly manage time (the clock), it is important to know where you are going, what your priorities and goals are, in which direction you are headed (the compass). Where you are headed is more important than how fast you are going. Rather than always focusing on what’s urgent, learn to focus
... See moreAmy Jen Su • The Leader You Want to Be
The work you put into improving your funnel is effort well spent. But attempts to build a perpetual motion machine of profit almost always end with bitterness, because they require you to push too hard and too fast to do anything that lasts. The goal is to prime the pump with ads that are aimed at neophiliacs, people looking to find you. Then build
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
When your back is against the wall, galvanise the team with an super goal
O Lord, help me. Help me accept gracefully what I cannot change. Let me be free of blaming anyone, including myself. I cannot blame myself for what happened to me. Nor can I blame others because others have others to blame.
O Lord, help me accept gracefully what I cannot change. Blaming means I want to change the past. I want my past to be... See more
O Lord, help me accept gracefully what I cannot change. Blaming means I want to change the past. I want my past to be... See more
In my experience there are really two things that lead to happiness and everything else is mostly noise. The two things are contribution and abundance. If you can align your life with where you have the talent to make a large, meaningful, and real contribution to the world, your circle, or your family, then you can be very happy… However, this
... See morePassages Saved From iOS
