Abhilash Rao

A Simple Marketing Worksheet Who’s it for? What’s it for? What is the worldview of the audience you’re seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters and neophiliacs? Why will they tell their friends? What

For burst taskers like Thomas, I often recommend two tactics. One is to see the benefits that greater predictability can bring. When you’re working toward more steady-as-she-goes goals, you, your team, and your loved ones at home can count on knowing when you’ll deliver and when you’ll be available. As one colleague described, it’s like a squirrel

Take a position: The best way to position a brand is through a structured approach versus The best way to position a brand is through an unstructured approach.

Much as an investor benefits from diversifying their investments, we too benefit from diversifying the sources of meaning and purpose in our lives. The question is: how?

Everything you publish should serve a purpose. As you work on a piece, ask yourself: How does it support your goals? How does it align with your mission? Does it teach people something new?

A person’s emotional response to a brand and its marketing will depend on many factors. An increasingly important one is the brand’s authenticity.29 Brands such as Hershey’s, Kraft, Crayola, Kellogg’s, and Johnson & Johnson that are seen as authentic and genuine can evoke trust, affection, and strong loyalty.