Abhilash Rao
@abhilash
Abhilash Rao
“ACT” with Peace As leaders have privately shared their worries, frustrations, and moments of doubt, I’ve created an easy acronym as a reminder for the ways you can access more peace and satisfaction. “ACT” stands for the following: A = ACCEPT THE MOMENT: Take constructive and effective action for what’s within your control. C = BE CONTENT IN THE
... See moreAmy Jen Su • The Leader You Want to Be
Modern aspiration is not about having money to buy things, but having taste to know what to buy
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
Why Big Companies Make Bad Content
ahrefs.com
The surprising reason why "vanity traffic" is valuable for big companies.
But the messaging architecture is only the first step. For every version of the Nest story, we wrote down the most common objections and how we’d overcome them—what stats to use, what pages of the website to send people to, what partnerships to mention or testimonials to point to. We figured out which story we could put on a billboard all the way
... See moreTony Fadell • Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
We had already built a small, passionate, paying customer base, but we found out the hard way that activation looks very different once you open the floodgates and allow anybody to signup.
Matthew Achariam • From idea to half the Fortune 500
Designing Effective Pricing Plans UX — Smashing Magazine
smashingmagazine.com
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
you tell a story: you connect with people’s emotions so they’re drawn to your narrative, but you also appeal to their rational side so they can convince themselves it’s the smart move to buy what you’re selling. You balance what they want to hear with what they need to know.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
If we can identify that frustration, put it into words, and offer to resolve it along with the original external problem, something special happens.