Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗

O Lord, help me. Help me accept gracefully what I cannot change. Let me be free of blaming anyone, including myself. I cannot blame myself for what happened to me. Nor can I blame others because others have others to blame.

O Lord, help me accept gracefully what I cannot change. Blaming means I want to change the past. I want my past to be different... See more

Titiksha is defined as endurance or forbearance to face all challenges in life. Titiksha does not mean suffering without resistance, it means forbearance, the ability to put up with unpleasant things without suffering internally.

How To Gain Mastery Over The Mind?

The method suggested to restrain the mind and bring it back to its focus is called ‘Dosha Drishti’. Dosha Drishti means seeing the limitation or faults of the objects to which the mind has strayed, again and again.

If you analyze your attachment or aversion to any object, you will notice that attachment or aversion ... See more

Exertion and recreation, are both needed by the mind; there should be a balance. As Lord Krishna says in the Bhagavad Gita, this pursuit of knowledge becomes pleasant for one who maintains a balance or sense of proportion in performing every action.

When a person maintains a sense of proportion and is constantly alert, he has Samadhanam

Too often people assume that you should only focus on one thing in your life, period. But that’s not what this strategy is about. It’s about being smart about what you pursue. Yes, you can achieve a lot of things…But just not at the same time.

You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, get kids,... See more

trust hierarchy to build relationships

Build trust with people before you need to have a difficult conversation with them.

There’s a hierarchy of steps that you can follow to build trust with anyone in your company. From the easiest to the hardest, these steps are:

Listen well

Show you care about them as a person

Seek to understand their point of view

En... See more

# Group chats rule the world Most of the interesting conversations in tech now happen in private group chats: Whatsapp, Telegram, Signal, small invite-only Discord groups. Being part of the right group chat can feel like having a peek at the kitchen of a restaurant but instead of food, messy ideas and gossip fly about in real time, get mixed, r... See more

Positive-value cohorts hint at hidden value waiting to be amplified: Usually rests in a small set of high-value customers. e.g. high price point, high retention. How can you delight them and improve their value further? Is there a new set of features or positioning to attract more of these high-value customers? In the next step, we'll amplify the v... See more