Abhilash Rao
@abhilash
Abhilash Rao
- There are several things IFTTT did poorly when compared to Zapier:
First, they did not target any particular audience. When you try to be all things to everyone, you end up being nothing to anyone.
Second, they did not follow the simple principle of show, don’t tell. Even in the simple image above, you can tell Zapier helps apps talk to one another. ... See moreProduct marketing and storytelling
Pitch Framework
Pitch Framework to help individuals pitch themselves for opportunities by leading with their destination, bringing in their relevant backstory, and connecting the dots to earn a second conversation.
A simple technique to pitch yourself
Just ‘going with the flow’ drains the purpose from your work and life, makes personal and professional relationships seem tenuous and uncertain, and almost guarantees that you’ll fail to live with intention. All this means you may not accomplish things you’d really like to accomplish.
from Emotional Agility by Susan David
Theodore Roosevelt's famous speech, “The Man in the Arena”: The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows
... See morefrom Amp It Up by Frank Slootman
Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.
from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
- You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
- Posit
from Crossing the Chasm: Summary, Notes, Review
Hixon and Swann’s rather bold conclusion was that “Thinking about why one is the way one is may be no better than not thinking about one’s self at all.”
from What Self-Awareness Really Is by hbr.org
- the authors describe an experiment during Navy SEAL training where they swapped the leaders of their most successful and least successful teams. The surprising result of this experiment was that both teams excelled after the flip, because:
- The weak team now had a great leader who elevated their performance
- The strong team maintained a durable culture
from Advice That I Can't Get Out of My Head by Stay SaaSy
From the book Extreme Ownership by for Navy SEAL officer
As artists, we must learn to be self-nourishing. We must become alert enough to consciously replenish our creative resources as we draw on them—to restock the trout pond, so to speak. I call this process filling the well.
from The Artist's Way: 25th Anniversary Edition by Julia Cameron
- “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
from Estee Lauder, domain dependence, & moats by Faster Than Normal™
Estée Lauder