Abhijeet Wankhade

We have conducted hundreds of segmentation studies for companies in dozens of industries and have concluded that the differences in people’s needs do not come from different demographics or psychographics. In fact, we have proven that demographic, psychographic, and behavioral and attitudinal data will nearly always fail to explain why customers ha

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Embrace the joy of missing out. Your curiosity can make you more acutely aware of the potential benefits you’re foregoing by committing to one project over others. This heightened sensitivity to missed opportunities can fuel indecision and make it harder to focus on a single idea. But having many interests is a strength, not a weakness. Remind your... See more

If you find yourself in the same position, I have some advice for you: Allow yourself to be a beginner at something. Try different things, just not at the same time. When we try to do everything at once, it gets overwhelming. Think about what is calling to you right now. Which passion or interest of yours is the one you resonate the most with at th

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Picking a single, lifelong career feels like an impossible task for me.As soon as I’ve gone deep into one domain, I feel compelled to explore another. Stability spawns a desire for novelty. Novelty spawns a desire for stability. The cycle goes on ad infinitum.

People are made of stories. Our memories are not the impartial accumulation of every second we’ve lived; they’re the narrative that we assembled out of selected moments. Which is why, even when we’ve experienced the same events as other individuals, we never constructed identical narratives: the criteria used for selecting moments were different fo

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