Sam

When you’re working, there’s so much self-loathing. Everyone feels like their stuff is awful. When I was at CalArts I was studying painting—I’m a terrible painter—but I remember there’s a stage of a painting that just looks like a mess and then all of a sudden it becomes a painting. Movies are like that too. Magically it starts to take shape. Now I

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It forms a strong case for evidence-based design, creating more robust outcomes, as “good decisions require good information” (Hall 2016). Qualitative data in particular, allows us to understand beyond the what and the how, to why people are the way they are (Chipchase 2018) . This is key to unlocking behaviours (from users to systems);... See more

Simply, design research is research that informs the design process. In my opinion, it is an essential part of any design process, whether you are designing apps or apparel. Research contributes to all phases of designing from Inspiration to Ideation to Implementation (IDEO 2019), supporting both convergent and divergent thinking (see: the Double... See more