Thoughtful content

If you find yourself angrily or excitedly replying in paragraphs to someone else’s writing or creations, you should stop and ask yourself, “Is this my curiosity demanding to be unleashed?”

Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more

“Where does this format fit into your target audiences’ lives?” . Build a scenario that explains when and how they engage with your format, and what they need to do to build a regular habit around it.

Content design is the work of meeting a human’s need for information in the best way for that person to consume it.

I have been thinking a lot about the continued and increasing lack of importance being placed on the idea of conversation , things over the past few years can feel so transactional. Thing is, like everyone, I love the one-way form of conversation that exists via the abundance (and abundance of forms) of content that is out there that drives me to c... See more

Instead of trying to build an audience...

Build an association with a specific word or idea.

• James Clear: Habits

• Dan Runcie: Business x Hip Hop

• Codie Sanchez: Boring businesses

• Nick Huber: Sweaty startups

• David Perell: Personal Monopoly

• Wes Kao: Spiky Point Of View

When you are associated with a specific word, phrase, idea, or movement, that co... See more