David Spinks • The Annual Life Review
Saved by Natalie Audelo
The community opportunity often lies in creating an experience that has nothing to do with your topic (ie. a hiking trip for accountants). Our default is to do something focused on the topic like a “talk” or “course” or “discussion group” but sometimes, just having them do something fun together is much more effective. The goal is to get your members to experience each other in unique ways. Look for things that everyone likes, things that “transcend identity”, like nature, sports, health, art, food, etc.
Saved by Natalie Audelo
What is something your people can’t do solo? Or that would be better in a group? The more compelling the shared activity, the more likely you are to spark a community. Is the activity purposeful? Tie the activity back to your community’s purpose. And communicate that purpose explicitly, as Gavin Pretor-Pinney did when he formed the Cloud Appreciati
... See morePeople participate in communities for a variety of reasons—to sing, to lose weight, to read stories that speak to them. But regardless of what drives people to show up for the first time, the relationships they form are what will bring them back.