people don’t buy products when they understand them. they buy products when they feel understood.
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people don’t buy products when they understand them. they buy products when they feel understood.
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
But we know that people often go out of their way, pay a premium or suffer an inconvenience to buy a product that resonates on a visceral level with them.