Marketing in the AI era is a game of extremes. Average no l...

Marketing in the AI era is a game of extremes. Average no longer cuts it. Only two types of marketers will thrive: - Standout Creatives who craft unforgettable creative. - Engineer-led Marketers who leverage AI to personalize and scale like never before. Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is invisible. We're entering the era of value: - Better software, lower costs - Better marketing, lower costs To win, you must deliver extreme value—either through remarkable creative or precise, AI-driven personalization. Everything in between is becoming irrelevant. The middle will disappear fast.

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