Learn Great Copywriting in 76 Minutes | Harry Dry
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Learn Great Copywriting in 76 Minutes | Harry Dry
Learn Great Copywriting in 76 Minutes | Harry Dry
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Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreCopywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow
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Eugene Schwartz , the mastermind behind many brilliant advertising campaigns, on how to write a good ad:
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the hop... See more
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the hop... See more
James Clear • 3-2-1: Anticipation vs. Expectation, How to Write an Ad, and the Definition of Love | James Clear
“The preparation for becoming a great copywriter is a lifestyle,” said direct marketer Joe Sugarman. “It’s a hunger for knowledge, a curiosity and desire to participate in life that is broad-based and passionate.”
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
writing great copy often boils down to illustration: how well can you show the prospect a moment in time? Because copywriting is all about moments, these small slices of life. And if you can impart these things in a way that generates a feeling, and then you connect that feeling to a product, this is how you compel people. This is how you sell thin
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
But the truth is, the art of copywriting goes so much deeper than that. I’ve spent time around some of the most financially successful copywriters in the world, and I can tell you they spend as much time obsessing over which words will trigger the right emotions in their target readers as Dostoevsky probably spent refining Crime & Punishment. C
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
One of the most popular Link in Bio interviews is with Arin Delaney and Madison Palasini, the copywriting duo behind FONZIE. When I asked them about campaign copy, they told me, “We think of those big, juicy taglines as punchlines. It’s very similar to joke writing. A meandering story suddenly becomes crystal clear when you hear that final line. Sa... See more